As a digital marketer with a background in driving growth in startup environments and working in digital agencies, I bring a blend of creativity and strategic acumen to the table. My career has been marked by a commitment to data-driven marketing, emphasizing the creation of positive user experiences and the conversion of website visitors into engaged customers. Distinct from traditional marketers, my focus lies in building scalable digital strategies that resonate with users, while being manageable and adaptable for dynamic, agile teams.
My experience in a startup growth role has equipped me with the agility and innovative mindset necessary to navigate the unique challenges and opportunities of early-stage ventures. This experience complements my ability to work closely with brands, tailoring digital strategies, branding strategies and experiences that deeply connect with their audiences. Whether optimizing website structures, refining targeted keywords, crafting compelling content, branding choices, or the KPIs to track every decision is strategic and intentional. These decisions cumulatively shape a bespoke digital strategy, resulting in extendable, high-performance digital experiences that prioritize the user.